Dev Behind Final 12 months’s Huge Flop Is Nonetheless Paying Streamers To Play It


Somebody at both developer Construct a Rocket Boy or publisher IO Interactive hasn’t given up on MindsEye, as a result of a number of high-profile content material creators are nonetheless being sponsored to play the sport following its December 2025 patch.

As noticed by FRVR, YouTube creator and Twitch streamer Criken, whose channel presently boasts over 1 million subscribers, not too long ago uploaded a sponsored video of their MindsEye playthrough on January 14. Whereas Twitch and YouTube are stuffed with sponsored online game playthroughs, Criken’s video has folks scratching their heads since MindsEye has barely peaked above 30 concurrent gamers on Steam since its disastrous June 2025 launch.

A number of commenters on Criken’s video had been shocked to find that the creator isn’t simply taking part in the sport as a joke. “Oh I thought you were playing this because it’s basically a meme at this point, I can’t believe they’re still sponsoring people,” wrote Didorial. “They’re still sponsoring? I’m impressed that the company wants to keep this game alive. (7 current players on steam btw),” wrote Dazcoolman.

Even stranger nonetheless, he’s not the one high-profile creator who appears to be getting paid to supply new movies for the middling open-world shooter for the time being. A fast flick through the #MindsEyePartner tag on YouTube reveals that YouTubers like SweeetTails, Blue Thunder Gaming, and Willyrex (the latter of whom has over 17.2 million subscribers) have all been sponsored to play the sport within the final month following its model 6.1 patch on December 18. In line with Blue Thunder Gaming, the PR crew that reached out with the sponsorship even agreed upfront to let creators “say whatever [they] want” in regards to the recreation.

A screenshot shows commenters discussing MindsEye.
YouTube / Kotaku

Sponsored streams had been additionally part of the advertising and marketing technique round MindsEye’s unique launch, however ended up resulting in viral moments that solely additional solidified the shooter’s status for being boring and busted. Twitch streamer CohhCarnage was even requested to cancel his sponsored livestream of the sport mere minutes after he’d simply informed his viewers it was about to start.

This all results in the inevitable query: why? To be frank, I don’t have a solution for you, because the sponsored movies and streams don’t appear to have made a lot distinction to the participant numbers on Steam. Perhaps issues are going higher on console. Admittedly, the sport does look to be in a greater state now than it was at launch, however I believe the injury has already been executed. A Cyberpunk 2077 turnaround story this isn’t. At the very least for now.



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