Lay’s potato chips are receiving an enormous rebrand that makes it clear that the favored snack meals is created from potatoes. That may appear foolish, till you understand that in line with the chip maker, almost half of the individuals who purchase its product didn’t know the chips had been made utilizing potatoes. Critically.
Earlier this month, Lays announced plans to “revamp” the “world’s most popular potato chip” and laid out what it intends to do in a press launch that exposed the brand new chip bag design and shared the shocking statistic.
“There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip,” defined Lays in a press launch that mentions the phrase potato almost 30 instances. “Lay’s spends up to nine years creating the best potato for farmers to grow that can deliver the perfect crisp, flavor, and golden glow when sliced and cooked. The potatoes’ journey from the soil to the shelf is the heart of Lay’s. But here’s the surprising part — 42% of people who enjoy Lay’s don’t realize they’re made with real, farm-grown potatoes.”
Normally, I discover press releases to be full of exaggerated language and model hype that I roll my eyes at, however yeah, no, that’s certainly shocking. Almost half of the individuals who purchase and devour Lay’s chips don’t know they’re created from potatoes. It makes me marvel what they thought the chips had been made out of and in the event that they even had a guess or had been simply shopping for baggage of salty and crispy snacks with out a lot thought past “It tastes good.”
The brand new Lay’s chip bag
So to assist handle this drawback, and in addition declining gross sales, the chip maker is rebranding its most well-known product. I imply, this doesn’t appear to be Lay’s drawback, but it surely’s good they’re making an attempt one thing. You’ll discover that the brand new bag design has potatoes on it. I imply, the previous design actually had a potato reworking right into a chip on the entrance of it, however apparently that wasn’t working. Now the brand new bag seems extra rustic with pretend wooden paneling paintings, and even says, in huge black letters, “Made with real potatoes.” Lays actually desires you all to know that these are potato chips. Lay’s additionally says it’s eradicating synthetic flavors and colours from its in style potato chip model in the USA, too. I assume that is linked to US Well being Secretary and America’s 14th weirdest maniac, Robert F. Kennedy Jr, and his ongoing war against artificial flavors and other chemicals he doesn’t like.
“The new visual identity celebrates the humble, farm-grown potato — where every Lay’s potato chip starts — and heroes the ingredients that deliver the unmatched flavor consumers have always loved,” defined Alexis Porter, PepsiCo’s Vice President of Advertising and marketing, World Lay’s, in a press launch. You’ll be able to nearly hear the desperation from Porter when speaking about how these chips are created from potatoes.
Will all of this work? Who can say? It does really feel like greater than ever, the world is slipping into accepted stupidity, whereas people appear general much less involved in studying. And for those who do attempt to be taught something, you simply find yourself studying AI-generated summaries full of nonsense. Or perhaps individuals simply assume all the things they purchase in a retailer is pretend and overly processed plastic pretending to be meals. Most likely a little bit of column A and column B. I’m feeling sort of unhappy in regards to the future. Looks like the proper time to curve up on my sofa and eat some chips. Marvel what these items are made out of?
