Yesterday, the Trump Administration, in all its brain-rotting glory, posted an AI mockup of the president in Master Chief armor because it declared that the person, who has possible by no means performed a second of Halo in his life, had ended the console struggle. This complete factor began as a result of retail chain GameStop made a joke in regards to the bitter feud between PlayStation and Xbox gamers lastly ending, because of the upcoming arrival of Halo: Campaign Evolved on PS5. For some motive, the administration jumped in, presumably as a result of somebody on workers pays consideration to online game information and solely views the world by means of a memetic lens. Now, in what I can solely assume is additional committing to the bit, the White Home has put out a press release declaring not solely that Trump has ended a struggle, however that he’s “hugely popular” with avid gamers.
In a press release issued to journalist and ex-Kotaku editor Alyssa Mercante, the White Home stated that he’s the one chief “fully committed to giving power to the players,” which is a reference to GameStop’s tagline. So, taking this at face worth, the Trump administration is claiming credit score for Microsoft bringing its longest-running sequence to PlayStation, and saying that below his presidency, avid gamers are thriving.
“Yet another war ended under President Trump’s watch—only one leader is fully committed to giving power to the players, and that leader is Donald J. Trump,” the assertion reads. “That’s why he’s hugely popular with the American people and American Gamers.”
Placing apart that that is clearly just a few White Home goon taking the piss out of a scenario for the meme, the very fact of the matter is, the online game trade has been thrown into a tailspin by the Trump administration. The president’s tariffs have increased console prices throughout the board, with Nintendo, Sony, and Microsoft all elevating their respective value tags on programs and equipment over the course of 2025. Xbox even did it twice, although it does sound like Microsoft’s inner shifts have contributed to that as effectively.
Trump has completed tangible harm to the online game trade previously 10 months, and but, there’s an odd, concerted effort inside his administration to model him as some form of gamer-friendly chief. This consists of dumb shit like these memes, but additionally the Division of Homeland Safety’s use of images from video video games and anime, comparable to Halo and Pokémon, to attempt to recruit folks to ICE. Misinformation and fascist rhetoric is the Trump administration’s M.O., nonetheless, so that they’re relying on folks to clap and cheer at silly posts of the president dressed as a personality they like whereas he concurrently undermines the very trade they’re a fan of. Anybody who falls for this isn’t paying consideration, and if a fascist enjoying AI-generated dress-up as Grasp Chief is sufficient to get you to disregard this on high of all the larger issues occurring due to this fool’s nationwide ego journey, we’re effectively and actually fucked.
