“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” stated Taylor Montgomery, chief advertising officer at Taco Bell, in a press launch saying Baja Midnight. Okay, settle down, Taylor. However yeah, I’ll grant you that individuals like Baja Blast and your newly launched passionfruit-infused variation of the soda is fairly dang good.
While that press release quote is stuffed with buzzwords and exaggerations, it’s certainly true that the blue tropical spin on Mountain Dew referred to as Baja Blast has been part of Taco Bell’s menu for 20 years and is an authorized fan favourite that retains individuals coming again to the Tex-Mex quick meals chain. Given its recognition, it nearly feels harmful for Taco Bell to tinker with that beloved drink. Hardly ever do issues go nicely while you begin messing round with one thing as previous and beloved as Baja Blast. However I’m glad somebody did as a result of Mountain Dew Baja Midnight, a brand new soda that might be out there completely at Taco Bell, is a tasty spin on certainly one of my favourite sodas. And hey, if you happen to hate it, Baja Blast remains to be being offered at Taco Bell, too.
I visited my native Taco Bell on August 14, the day Baja Midnight was launched. Pulling as much as the drive-thru via I used to be greeted by giant indicators saying the arrival of Baja Midnight. The indicators have been all purple and confirmed off the brand new soda, which can also be purple. Within the press launch for the drink, Montgomery referred to as it “Taco Bell purple.” Certain, why not?
We pulled as much as the drive-thru, I checked in with my app (Yeah, I’m an actual Taco Bell sicko) and ordered some meals and two huge cups of Midnight. They have been very purple, as purple and vibrant because the posters and PR photographs promise. I assumed to myself, “Should a human being consume something so unnaturally colored and vibrant?” after which remembered I’ve been consuming power drinks and consuming at Taco Bell for many years now. If that hasn’t killed me, a weirdly purple soda gained’t do it.
I took my first huge sip of Midnight after consuming some Taco Bell goodness, and at first, I assumed I used to be simply consuming Baja Blast. The brand new soda is simply as candy and tropical-y because the OG model. Was this some unusual prank Taco Bell execs have been enjoying on prospects? However a second later, my style buds detected the passionfruit taste. It wasn’t very robust, and I think about people who love passionfruit might be upset by how refined it’s. For me, it labored fairly nicely. Baja Blast is an ideal soda to pair with Taco Bell’s burritos, tacos, and quesadillas. I used to be nervous that Midnight would destroy that combo. As an alternative, the refined passionfruit simply provides a brand new method to expertise Baja Blast.
Sooner or later, I’ll nonetheless proceed to order Baja Blast, however I anticipate that on some journeys to Taco Bell, I’ll wish to shake issues up and Baja Midnight might be there ready for me, providing up an ever-so-slightly tartier and sweeter spin on the OG drink. So good job, Taylor Montgomery, chief advertising officer at Taco Bell, and everybody else concerned. You didn’t destroy Baja Blast and made some good. Congrats. Now add chips to the Cantina Hen Bowl, please.
