The Recreation Awards draw a ton of viewers yearly, partly due to the occasion’s main reveals and new sport trailers. Nevertheless, the vast majority of trailers aren’t aired totally free, and it seems that the price of having a teaser aired throughout The Game Awards can get so excessive that an individual might purchase over 14,000 brand-new video video games for a similar value.
Being nominated for an award at The Game Awards‘ annual ceremony is a giant deal for builders and publishers alike. After years of grueling work, it is typically a possibility for builders, actors, and musicians to achieve a second within the highlight, bringing consideration to their efforts and the sport they labored on. On the identical time the ceremony celebrates superb video games that followers have already loved, it additionally helps to usher in a brand new wave of promising titles, with The Recreation Awards typically airing first reveals and premieres.
What Are the Odds of GTA 6 Trailer 3 Showing Up at The Game Awards
With The Recreation Awards certain to have its share of thrilling reveals, determined Grand Theft Auto 6 followers could also be questioning if a brand new trailer could seem there.
The Recreation Awards Trailer Spots are Actually, Actually Costly
Yearly, The Game Awards plays trailers and teasers between winner bulletins. These trailers serve two functions, as many avid gamers get to find new upcoming titles, whereas charging cash for the trailer spots helps to finance the occasion itself. The costs for these advert spots aren’t normally shared with the general public, however in line with a report from Kotaku, a number of sources have indicated that these slots are something however low-cost. Reserving a one-minute-long trailer spot in Geoff Keighley’s present reportedly price $450,000 this 12 months, with a three-minute slot coming in at over one million {dollars}. This expense places it properly out of vary of the overwhelming majority of indie builders’ budgets, and even some AAA studios may hesitate on the price.
Though these costs could also be gorgeous, one can draw some comparisons that make it appear extra cheap. For instance, in 2024, The Game Awards saw over 154 million live streams throughout the assorted networks it airs on. Comparatively, the 2025 Tremendous Bowl noticed simply shy of 128 million viewers. A thirty-second advert aired throughout the latest Tremendous Bowl was estimated to price round $8 million, so one might argue that The Recreation Awards’ advert costs are literally pretty cheap. Nevertheless, the prices for builders do not cease at that.
The report additionally revealed that when video games are nominated for awards, your complete group is not granted tickets to the present. As an alternative, usually growth studios are granted two free tickets to the ceremony. Studios who need extra of their members represented have to purchase the tickets out of pocket, which may price as much as tons of of {dollars} a chunk, relying on the place the seats are positioned. On condition that the awards normally see quite a few members of growth groups standing onstage to obtain their accolades, it is simple to see how the fee might construct up quickly.
Whereas there is not an obtainable breakdown of how the cash is utilized, it is not exhausting to think about how the prices construct up for the ceremony. Renting an area — usually the Peacock Theatre in Los Angeles — plus hiring individuals to run the present, celebrities to make appearances, orchestras to carry out, and so forth certainly is not low-cost. The Summer Game Fest, which can be run by Geoff Keighley, additionally has pretty excessive costs for airing trailers. In 2024, an Esquire report indicated that studios might pay as a lot as $550,000 for a two-and-a-half minute-long trailer to be proven there.
Advertising a game at The Game Awards certainly attracts a ton of consideration to approaching titles, and might help to place them on the map with a giant splash after they’re brand-new reveals. Nevertheless, it is doubtlessly a danger, as the sport has to really promote properly to interrupt even on that price, plus all the conventional prices of growth and promotion when all the things is alleged and performed. Judging by the variety of reveals yearly, although, it appears there is not any scarcity of curiosity.
- Location
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Los Angeles, California
- Dates
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Annual
