We’re only some weeks into 2026 and already the usage of generative Manmade Intelligence for recreation improvement is shaping as much as be a ceaselessly mentioned subject. In response to a LinkedIn post from Simon Carless, founding father of GameDiscoverCo., the language round the kind of generative-AI use builders are required to reveal with a view to add their video games to Steam has been altered.
Curiously, Steam simply rewrote – however did NOT take away – its ‘does your recreation have AI in it?’ dev disclosure type. Valve’s making it clearer the ‘AI powered instruments’ (like code helpers) do not want citing – “Effectivity good points by way of the usage of [AI powered dev tools] just isn’t the main focus of this part.”
— GameDiscoverCo (@gamediscoverco.bsky.social) 2026-01-16T15:05:38.619Z
Earlier than a recreation will be uploaded to Steam, the developer is first required to disclose whether or not gen AI was used in the course of the recreation’s improvement. If it was, the Steam itemizing would get a tag that reads, “Made with AI.”
Underneath the brand new language, if builders used AI-assisted instruments that pace up recreation improvement – presumably, for instance, if AI was used to assist with coding or different related duties – they not must disclose it.
Nonetheless, if gen AI was used to make recreation property of their entirety, or if the sport itself is utilizing generative AI to create recreation property, that should nonetheless be disclosed. Builders will even must disclose if generative AI was used for any advertising and marketing property.
This variation comes simply barely over per week after Larian Studios drew flak for revealing the usage of generative AI in early improvement phases.
In a current Reddit AMA, Larian Studio’s CEO Swen Vincke said that the studio would “refrain” from using generative AI tools following backlash after he revealed Larian had beforehand used generative AI for creating idea artwork earlier than having human artists iterate on and recreate the designs.
Divinity, Baldur’s Gate 3 Dev Hit with Backlash Over GenAI Use [UPDATE]
Larian CEO Swen Vincke feedback on utilizing generative AI in recreation improvement like within the upcoming Divinity.
It’s an attention-grabbing distinction Valve is making with this transformation. It alerts that the usage of AI-powered instruments is okay as long as it’s within the identify of “effectivity good points,” a subject that can little question be introduced up ceaselessly this yr.
