The ROG Xbox Ally handheld system might begin at roughly £500, in line with a leak posted by a British retail employee on social media. Though the ROG Xbox Ally and Xbox Ally X techniques are anticipated to go stay on Thursday, October 16, the official costs haven’t been revealed by Microsoft or ASUS as a result of ongoing tariff state of affairs affecting the worldwide economic system.
Following their world reveal throughout the June 2025 Xbox Video games Showcase, particulars concerning the ROG Xbox Ally and Xbox Ally X handhelds trickled out over the summer season. Though Microsoft and ASUS confirmed throughout Gamescom that the system can be out there beginning October 16, the businesses stopped wanting formally naming the costs of every iteration. The price reveal delay on the ROG Xbox Ally was attributable to world tariffs imposed by the Trump administration on numerous items, together with online game consoles and different client electronics manufactured in China and different nations.
Xbox ROG Ally May Be Priced Decrease Than Anticipated
Though rumors concerning the ROG Xbox Ally ought to be taken with a grain of salt, a British retail employee has posted some potential proof about its worth. As spotted by Pure Xbox, a Redditor named FriendlyPharma posted two photos of the ROG Xbox Ally’s potential worth on the Xbox Ally subreddit. The images had been taken from the UK retailer Argos, and revealed that the ROG Xbox Ally (non-X) system would begin at £499.99 after taxes. Preorders of the system had been additionally acknowledged to start on September 24, in line with Argos’ commercials. When transformed to US {dollars} earlier than taxes, the value may very well be roughly $550 to start out. This could corroborate a past rumor about the ROG Xbox Ally’s price, which claimed to start out at €599.
Apparently, the second picture posted by FriendlyPharma had a number of errors. Not solely is the product mislabeled because the “Asus Xbox Rog Ally” by Argos, however the picture used is for the unique ROG Ally X system. Nonetheless, the elephant within the room stays the US authorities’s tariffs on items from China and different international locations the place Microsoft and ASUS host manufacturing. The tariffs have subsequently compelled Microsoft to raise prices on Xbox Series X/S consoles starting October 3. The markup would be the second one executed by Microsoft in 2025, and can deliver the Xbox Collection S 512GB to $399.99, a $100 improve from its 2020 launch worth.
The ROG Xbox Ally and Xbox Ally X will launch on October 16 and are anticipated to compete with the Nintendo Switch 2 in the handheld gaming space. It stays to be seen what the official costs of the ROG Xbox Ally lineup shall be.
- Model
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Xbox / ROG
- Working System
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Home windows 11 Dwelling
- Processor
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AMD Ryzen Z2 A Processor
- Show
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7” IPS, 500 nits, 16:9, 120Hz refresh charge, FreeSync Premium, Corning Gorilla Glass Victus + DXC Anti-Reflection
- Decision
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FHD 1080p
- Authentic Launch Date
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2025
